Marketing - The Pet Food Market Essay -- Business Management Studies

7. Carry out a SWOT analysis for this grocery with all inclusionsreferenced to the information source.STRENGTHThe increase consciousness of sight regarding the health of their pampers leads to a focus on nutritious food which helps increasing thelife span of their beloved animals. This benefits the pet foodindustry greatly as it leads to increased demand and allowsmanufacturers to set their prices for selected merchandises at a luxuriouslylevel. (PFMA)Increased competition has lead to greater effort for developing freshproducts in order to meet customers demand. Therefore a lot of noteshas been put into Research and Development strategies, stimulatingtechnical progress in this industry. (Mars, 2003)Scientific evidence about the increased life of pets eating soundand high quality food is well known amongst the muckle.Supermarkets offering own-brand pet foods, thus contributing tocompetition. (Ciao, 2004)Owner of pets gain health benefits, encouraging people to hold a petWEAKNESS Large, established companies such as Masterfoods, Nestl and P&G mayimpede competition and prevent littler firms from entrance.Some companies atomic number 18 reluctant to improve packaging and introducing moreenvironmental-friendly payoff processes for financial reasons.Limited advertisement on high street, where pet owners are likely tonotice it and get known to the benefits of the productLimited product range, not enough variation satisfying the cus...